Paid Advertising, Planned and Measured

Advertising is only worth paying for if someone can say afterwards what it produced. That is why the first part of any campaign is deciding what counts as a result and making sure it is being recorded, before the budget starts to be spent.

What does managing a campaign involve?

AARVYA CORPORATION plans and runs paid online advertising for businesses that want more customers or users, including for its own applications.

Depending on what is agreed, the work can cover structuring campaigns, coordinating ad copy and images, choosing locations and audiences, confirming conversion tracking, managing the budget, adjusting campaigns as results arrive and reporting on them.

Where AARVYA CORPORATION runs advertising for a client, the client is the advertiser and remains the owner or provider of whatever is being advertised. AARVYA CORPORATION manages the campaigns as that client's authorized advertising-management service provider, within the terms agreed between them.

Can results be promised?

No, and you should be wary of anyone who does. What a campaign returns depends on the product, the market, the offer and the budget, and all of those move. What you can expect is careful setup, honest measurement and changes made for a stated reason, with the figures shown to you rather than summarised away.

Who owns the product being advertised?

Some of the products AARVYA CORPORATION works on are its own and some belong to clients.

For an application or digital product that AARVYA CORPORATION owns, responsibility for it rests with AARVYA CORPORATION.

Carrying out development, management or advertising work on a client's product does not change who owns it: the client keeps ownership unless a written agreement says otherwise.