Finding Users for an App or Online Service

How is this different from advertising in general?

The goal is narrower. Instead of awareness or visits, the result that counts is an install, a sign-up or another action inside the product. That makes measurement the first task: until those actions are being recorded, there is no way to tell a working campaign from an expensive one, so tracking goes in before the budget does.

Whose campaigns are these?

AARVYA CORPORATION runs acquisition for applications it owns and, as a managed service, for clients. On a client campaign the client stays the end advertiser and the owner of the product being promoted.

Can a cost per install be promised?

No. That cost depends on the product, its store listing, the market and the budget, and it changes over time. What can be done is to measure it properly and adjust the campaign against it, with the figures in front of you.

Who owns the application being promoted?

Some of the products AARVYA CORPORATION works on are its own and some belong to clients.

For an application or digital product that AARVYA CORPORATION owns, responsibility for it rests with AARVYA CORPORATION.

Carrying out development, management or advertising work on a client's product does not change who owns it: the client keeps ownership unless a written agreement says otherwise.